Products and Services

La Crosse Graphics provides a wide range of products and services under one roof. Our services range from design capability, prepress service, one to six color printing, specialty printing, full service bindery, shipping and fulfillment as well as mailing.

List of Products

Full-Service Bindery

From die cutting to saddle stitching, and most things in between, our full-service bindery gives your project the finishing touches that make it stand apart from the others. We have the technology in-house to cut with extreme accuracy on our Polar cutters. Our four Stahl folders can perform various fold configurations. Die cutting is also available on our Heidelberg die cutters. We have two Muller Martini collators that collate, saddle stitch, and drill in-line. Some other bindery services available include wire or plastic binding, three or five hole drilling and much, much more. Our talented staff finishes, wraps, and packages each job with precision and accuracy.

Finishing Capabilities

Brochure Printing

For high quality brochure printing, choose La Crosse Graphics. We can print any kind of brochure-from bi- or tri-fold brochures to eight page stitched brochures. When deciding what type of brochure printing you need, think about the wide variety of options we have available to give your brochure just the right look and feel. Choose soft touch UV printing for a softer look, or consider raised UV printing to make your brochures really pop. From 10 brochures to a million, we can print any quantity. And no matter your industry, a professional, high quality brochure produced by a professional printer is a must-have for building a professional image.

Magazine Printing

The options for magazine printing are endless at La Crosse Graphics. Choose from saddle stitching or perfect bound, but watch those crossovers! (Crossovers are images appearing on both sides of the binding.) Especially in saddle stitched pieces of 70 pages or higher, crossovers can get misaligned, so it's best to avoid them whenever possible. We recommend a heavier cover stock for magazines, which gives them longer life and more durability. Consider varnish for the cover, either dull or gloss-this provides the cover with a different look than the inside pages and provides a professional look and feel. And when adding varnish, we can "knock out" the mail panels, meaning we don't varnish the area the mailing address will appear in. For addresses, choose from mailer labels or have us print the addresses directly on the magazine using our inkjet printer. In addition, we can add any kind of insert-consider remittance envelopes, postcards, or maps-or we can even stitch in a fold out page for a larger image, chart, map, etc.

Catalog Printing

Catalog printing can be easy when it's planned right-and with the right components, your catalog is one your customers will keep on their shelf and reach for again and again. Plan ahead for what colors you'd like to use to make the catalog eye catching and easy to read. Think about whether you simply want one color, or whether you'd like full processed color (in which case, check out the Pantone website for ideas). Think about creative ways to use color to better convey the information and make your catalog visually interesting. Could each section have its own spot color, or do you simply need one color to set off headings and other key elements? And consider die-cutting the catalog cover for a special effect-we can cut any shape that you'd like.

We recommend 60-80# text weight paper for the inside of your catalog, but consider something a little heavier for your cover-perhaps a 100# gloss. But when choosing paper weight, consider how your catalog will be used. Will it be housed in a binder? Will it get regular, frequent use? Do you want it to have a long life? We can also print variations of the same catalog-customers sometimes want one catalog with pricing, and another catalog printed without pricing.

Make sure you review your catalog data thoroughly before sending us the file for printing-it's very important that you proofread everything carefully, and it's also a good idea to test any barcodes before the catalog is printed to make sure they work. Once your catalog is printed, does it need holes to fit in a binder? We can drill any size hole to fit your needs.

Direct Mail Printing

Direct mail is a phenomenal way to reach your target audience, and the types of direct mail pieces are endless. Postcards, inserted envelopes, sample kits-your imagination is the limit. Consider die cutting for that "wow" factor-your direct mail piece will be one that your customers just can't put down. Worried about quantity? Don't be. We can print direct mail pieces in any quantity, small to large. Consider reaching your audience multiple times throughout the year-just print a large quantity and direct mail multiple shipments throughout the year for maximum exposure, keeping your product or service top-of-mind. Questions about what size your direct mail piece needs to be? Check out the U.S. Postal Service's website for standards.

One of the most powerful aspects of direct mail is its ability to be personalized. With our variable data printing capabilities, we can print any data you want on your direct mail piece. People respond to personalized data, whether it's their name, the mention of the last product or service they purchased, or personalized recommendations made just for them. To really reach your customers, variable data printing on your direct mail piece is the way to go.

Booklet Printing

Education, information, entertainment-whatever your goal, a professionally printed booklet is a great way to communicate larger quantities of information than a brochure may easily accommodate. At La Crosse Graphics, we can print any size booklet; but common sizes range from 4 ¼ x 5 ½ inches up to 8 ½ by 11 inches. La Crosse Graphics is incredibly experienced in printing professional-quality booklets: we've printed booklets for the healthcare industry, religious organizations, hotels and restaurants, manufacturers, higher education, and others. Whatever your need, we can print it.