Privacy Policy & Cookie Notice (La Crosse Graphics)
Effective Date: December 31, 2025
This Privacy Policy and Cookie Notice (collectively, this “Policy”) describes how La Crosse Graphics (“La Crosse Graphics,” “we,” “us,” or “our”) collects, uses, discloses, retains, and safeguards information in connection with our website located at theuniversityprintshop.com and any pages, forms, tools, portals, or services that link to this Policy (collectively, the “Site”), including when you request a quote, contact us, or submit files for production.
By accessing or using the Site, you acknowledge that you have read and understood this Policy.
1) Scope
This Policy applies to information collected through the Site and related online interactions. It does not apply to information collected offline (unless expressly stated), nor to third-party websites, platforms, or services that may be linked from the Site.
2) Information We Collect
We may collect the following categories of information:
A. Information you provide directly

• Identifiers and contact information: name, company/organization, email address, telephone number, mailing address.

• Commercial and project information: quote request details, specifications, service interests, purchase/order-related communications.

• Content of communications: messages, inquiries, and other information you submit through forms, email, phone, or other channels.

• Uploaded files and related data: artwork, job files, proofs, and associated instructions you transmit via any upload feature or portal made available through or linked from the Site.

• Employment-related information (if applicable): information submitted in connection with career inquiries (e.g., work history, resume details), to the extent you choose to provide it.

B. Information collected automatically
When you visit the Site, we and/or our service providers may automatically collect:

• Device and usage data: IP address, browser type, device identifiers, operating system, language, time zone, referring/exit pages, clickstream data, pages viewed, and dates/times of visits.

• Approximate location: generally derived from IP address.

• Cookie and tracking data: as described in the Cookie Notice below.

C. Information from service providers
We may receive information from vendors that support the Site and our operations (e.g., website hosting providers, form providers, analytics providers, file-transfer and upload tools), to the extent such providers make information available to us.
3) How We Use Information
We may use information for the following business and commercial purposes:

• To provide services and respond to requests: to respond to inquiries, generate quotes, process requests, and communicate about projects.

• To administer production and fulfillment: to receive, manage, review, and process files and instructions provided for printing, bindery, mailing, fulfillment, or delivery.

• To operate and improve the Site: to maintain functionality, enhance user experience, debug, conduct internal analytics, and develop or improve services.

• For security and fraud prevention: to protect the Site, users, and our business, including monitoring, detecting, and preventing malicious activity.

• For compliance and legal process: to comply with applicable law, regulations, lawful requests, and to protect rights, safety, and property.

• For marketing and business communications (where permitted): to send administrative notices and, where lawful and/or with consent where required, marketing communications. You may opt out as described below.

4) How We Disclose Information
We do not sell personal information. We may disclose information as follows:
A. Service providers and processors
We may disclose information to third parties that perform services on our behalf, such as website hosting, form processing, analytics, IT support, CRM/communications tools, and file upload/transfer providers. These parties are authorized to use information only as necessary to provide services to us.
B. Legal, regulatory, and safety disclosures
We may disclose information if we believe in good faith that disclosure is necessary to: (i) comply with a legal obligation or lawful request; (ii) enforce our terms and policies; (iii) detect, prevent, or address fraud, security, or technical issues; or (iv) protect the rights, property, or safety of La Crosse Graphics, our users, customers, employees, or the public.
C. Business transfers
If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or a portion of our business or assets, information may be disclosed or transferred as part of that transaction, subject to customary confidentiality protections.
5) Data Retention
We retain information for as long as reasonably necessary to fulfill the purposes described in this Policy, including to provide services, maintain business records, resolve disputes, enforce agreements, and comply with legal obligations. Retention periods may vary based on the nature of the information and the context in which it is collected.
6) Security
We implement reasonable administrative, technical, and physical safeguards designed to protect information against unauthorized access, disclosure, alteration, or destruction. Notwithstanding the foregoing, no security measure is perfect, and we cannot guarantee the absolute security of information.
7) Your Choices; Communications

• Marketing emails: You may opt out of marketing emails by using the unsubscribe mechanism provided in the message or by contacting us using the information in Section 11. Opting out does not affect administrative or transactional communications.

• Cookie controls: See the Cookie Notice below for managing cookies and similar technologies.

8) Privacy Rights (Jurisdiction-Dependent)
Depending on your place of residence and subject to applicable law, you may have the right to request:

• access to certain personal information we hold about you,

• correction of inaccurate information,

• deletion of certain information,

• information about disclosures to service providers and third parties, and

• to opt out of certain processing where required by law.

We will consider and respond to verifiable requests in accordance with applicable law. To submit a request, contact us as provided in Section 11.
California notice (to the extent applicable): We do not sell personal information, and we do not knowingly sell or share personal information of minors under 16 years of age. Where “sharing” is defined under applicable California law as disclosure for cross-context behavioral advertising, we do not engage in such sharing in a manner intended to be covered by that definition, unless expressly stated at the time of collection.
9) Children’s Privacy
The Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, please contact us so we may take appropriate action.
10) External Links and Third-Party Services
The Site may include links to third-party websites and services (including, without limitation, hosted forms and file upload/transfer tools). We do not control and are not responsible for the privacy practices of third parties. Your use of third-party services is subject to their terms and privacy policies.
11) Contact Information
If you have questions about this Policy or wish to exercise applicable privacy rights, contact:
La Crosse Graphics
3025 East Avenue South, La Crosse, WI 54601
Phone: (608) 788-2500
Email: info@lacrossegraphics.com
12) Updates to This Policy
We may amend this Policy from time to time in our sole discretion. Any changes will be effective as of the “Effective Date” stated above (or as otherwise stated). Your continued use of the Site after changes are posted constitutes acceptance of the revised Policy.
Cookie Notice (Part of the Policy)
This Cookie Notice explains how La Crosse Graphics and our service providers use cookies and similar technologies on the Site.
A) What Are Cookies and Similar Technologies?
“Cookies” are small text files placed on your device when you visit a website. We may also use similar technologies such as pixels, web beacons, SDKs, and local storage (collectively, “Tracking Technologies”) to recognize your device, remember preferences, enable site features, and collect analytics.
B) Categories of Cookies We May Use

• Strictly Necessary Cookies: Required for the Site to function, including security, load balancing, and basic features. These cannot generally be disabled without impairing site functionality.

• Functional Cookies: Help remember your preferences and settings to enhance your experience.

• Performance/Analytics Cookies: Collect information about how visitors use the Site (e.g., pages visited, time on site, errors) to help us improve performance.

• Advertising/Targeting Cookies (if enabled): Used to deliver or measure advertising and to understand the effectiveness of marketing campaigns. If used, they may be set by us or by third parties.

C) How to Manage Cookies
You may manage Tracking Technologies through one or more of the following methods:

1. Cookie banner/preferences tool (if available on the Site): You can accept, reject, or customize non-essential cookies.

2. Browser controls: Most browsers allow you to delete or block cookies and to configure cookie settings. Blocking cookies may impact Site functionality.

3. Device controls: Your device may provide controls for certain identifiers or interest-based advertising preferences.

D) Do Not Track
Some browsers transmit “Do Not Track” signals. Because there is no universally accepted standard for such signals, we do not respond to them in a uniform manner at this time.
E) Updates to This Cookie Notice
We may update this Cookie Notice as our Tracking Technologies change. Updates will be reflected by the Effective Date above.